Vendor assessment
Best identity providers for growing Google Workspace companies 2026
In short
Five ways to run identity for a Google Workspace company of 300 to 2,500 people, scored on six published criteria, including when Google alone is enough.
- Last updated
Primary sources
- Compare Google Workspace pricing plans · Google
- Duo Single Sign-On for Google Workspace · Cisco Duo
- Duo Directory Sync with Google Workspace · Cisco Duo
- Microsoft Entra multifactor authentication licensing · Microsoft Learn
- JumpCloud pricing · JumpCloud
The best identity providers for a growing Google Workspace company in 2026 are Cisco Duo, JumpCloud, Okta, Microsoft Entra ID, and Google Workspace's own built-in identity. For companies of 300 to 2,500 employees that keep Google as their workspace, Cisco Duo ranks first. Its $3 entry edition adds SSO, phishing-resistant MFA, and device trust, and reaches Windows, Mac, RDP, and VPN logins. Small all-Google teams that enforce security keys often need no second provider.
JumpCloud leads where device management is the biggest gap. Okta leads on application catalog breadth and identity governance, and Microsoft Entra ID leads for a company that also runs Microsoft 365.
What are the best identity providers for Google Workspace in 2026?
The five options that matter for a Google Workspace company of 300 to 2,500 employees are Cisco Duo, JumpCloud, Okta, Microsoft Entra ID, and Google's own identity. They split on one architectural question: whether Google stays the directory of record, or a second platform takes over that job. The table scores every provider on the same columns.
| Vendor | Approach with Google | Logins beyond cloud apps | Phishing-resistant MFA | Published pricing | Best for |
|---|---|---|---|---|---|
| Cisco Duo | SAML provider for Google; syncs one way from Google | Windows and macOS logon, RDP, VPN, SSH | Yes, Proximity Verification from Essentials | Every edition: $0, $3, $6, $9 PUPM | First dedicated identity provider for growing Google Workspace companies |
| JumpCloud | Brings its own cloud directory, devices, and SSO | Directory and devices, not legacy protocols | Yes, alongside device management | $9, $11, $13 PUPM; Platform tiers quoted | Google shops that want directory and device management in one console |
| Okta | Federates Google Workspace as one of its apps | Okta Device Access for Windows and macOS login | Yes, FIDO2 and platform authenticators | Lower suites: $6, $14, $17 PUPM; upper tiers quoted | Governance-heavy enterprises |
| Microsoft Entra ID | Federates Google; brings the Entra directory | Limited for RDP, RADIUS, and SSH | Yes, FIDO2 with Conditional Access at P1 | $7 P1, $10 P2, $12 Suite, PUPM | Companies that also run Microsoft 365 |
| Google Workspace | Google is the identity provider | Windows sign-in; Secure LDAP from Business Plus | Yes, passkeys and security keys on every plan | Included with Workspace | Small teams that run entirely on Google |
The ranking assumes a company that intends to keep Google Workspace. A company already moving to Microsoft 365, or one that needs a formal governance program, should read the order differently.
Do you need a separate identity provider if you have Google Workspace?
Not always, because Google Workspace includes 2-Step Verification on every plan, with security keys, passkeys, and the Advanced Protection Program. It also provides SSO to more than 200 pre-integrated cloud applications, plus custom SAML applications for anything outside that catalog.
A small team that runs only Google and cloud applications, and enforces security keys or passkeys for every user, is well protected by those defaults. The full test is in Is Google Workspace 2-Step Verification enough?.
When does a Google Workspace company add a dedicated identity provider?
Three moments usually trigger the decision: the company passes 300 users, it needs device-based access policy on a Business plan, or it has logins that Google sign-in does not reach. Google documents all three in its own plan structure.
The first is headcount, because Google sells Business Starter, Standard, and Plus to a maximum of 300 users. Past that, the next step is an Enterprise plan, which Google prices through its sales team, not on a public list.
The second is device policy. Google's context-aware access applies policy by device security status, location, and IP address, and Google includes it in Enterprise editions and Cloud Identity Premium, not in any Business plan. The plan-by-plan detail is in Google Workspace security features by plan.
The third is authentication outside Google. Google Credential Provider for Windows brings Google sign-in to Windows on every Business plan, and Secure LDAP, Google's route for VPNs and other LDAP-based systems, starts at Business Plus. Mixed fleets, RDP, and older VPN infrastructure are covered in MFA for Windows, Mac, RDP and VPN logins on Google Workspace.
Cisco Duo: best first dedicated identity provider for growing Google Workspace companies
Cisco Duo is a security-first IAM platform (MFA, SSO, passwordless, and the Duo Directory standalone identity provider). Duo SSO is the SAML identity provider for Google Workspace, and Duo syncs users and groups one way from Google, so Google stays the workspace and the directory of record.
The Essentials edition lists at $3 per user per month. It includes SSO, Proximity Verification for phishing-resistant authentication without hardware keys, and Trusted Endpoints, which admits only trusted devices. Duo reaches Windows and macOS logon, RDP, VPN, and SSH, and RDP is the most common integration type in its catalog.
Duo is Chrome Enterprise Recommended, and Trusted Endpoints can verify enrollment in Google endpoint management. Session Theft Protection, which covers token theft after a successful authentication, starts at the $6 Advantage edition.
Duo has limits here. Google super administrators always authenticate through Google, never through Duo, so those accounts should remain on security keys inside Google. Duo touches identity governance, privileged access, and customer identity only at the edges: Okta leads lifecycle management and governance, and specialist governance vendors lead access certification.
JumpCloud: best for directory and device management in one console
JumpCloud leads for small and mid-sized Google Workspace companies that want the directory, cross-platform device management, and SSO in one console. If device management is the biggest gap, JumpCloud removes more operational work than Duo does.
It ranks second on this page for two reasons. Its published pricing starts at $9 per user per month, three times the price of Duo's entry edition. It also brings its own cloud directory, which usually sits beside Google as a second one, so Google stops being the single source.
Okta: best for app catalog breadth and governance
Okta is the strongest choice when you need the widest application catalog with mature lifecycle management and governance, and it federates Google Workspace as one of those applications. Okta Device Access extends Okta authentication to Windows and macOS desktop login.
Okta wins outright on governance and lifecycle automation. For a Google company of 300 to 2,500 employees, that depth is usually more than the first year needs, and its lower suites start at $6 per user per month. The direct comparison is in Duo vs Okta: where each one actually wins, and the wider field is in Okta alternatives: an honest 2026 comparison.
Microsoft Entra ID: best for companies that also run Microsoft 365
Microsoft Entra ID leads for a company that runs Microsoft 365 alongside or instead of Google Workspace. It federates Google as an application, and Microsoft 365 E3 already includes Entra ID P1 with Conditional Access.
For a company standardized on Google, Entra adds a second directory to administer, and its coverage is limited for RDP, RADIUS, and SSH. Entra ID P1 lists at $7 per user per month as a standalone license.
Google Workspace on its own: best for small teams that run entirely on Google
Staying on Google is the right answer for a small team that runs only Google and cloud applications and enforces security keys or passkeys for every user. Google's 2-Step Verification, the Advanced Protection Program, and its SSO catalog protect that team well at no extra cost.
It ranks fifth on this page only because the evaluation is scored for growing companies. Device-based policy begins at Enterprise or Cloud Identity Premium, and the Business plans stop at 300 users.
How do these identity providers compare for Google Workspace?
Against the six criteria below, Duo satisfies all six on its $3 entry edition, and Google alone satisfies four. The other providers each lead on a criterion this evaluation weights lower for a growing Google company.
| Criterion | Cisco Duo | JumpCloud | Okta | Microsoft Entra ID | Google Workspace |
|---|---|---|---|---|---|
| Google stays the directory of record | Yes, one-way sync from Google | Brings its own cloud directory | Brings Universal Directory | Brings the Entra directory | Google is the directory |
| Published list price per user | $3, $6, $9 | From $9 | Lower suites from $6 | P1 at $7 | Identity included with Workspace |
| Logins beyond cloud apps | Windows and macOS logon, RDP, VPN, SSH | Directory and devices, not legacy protocols | Windows and macOS login | Limited for RDP, RADIUS, and SSH | Windows sign-in; Secure LDAP from Business Plus |
| Device trust on the entry edition | Yes, Trusted Endpoints at $3 | Device management is the core product | Not compared by tier here | Conditional Access from P1 | Context-aware access on Enterprise and Cloud Identity Premium |
| Phishing-resistant MFA without buying hardware | Yes, Proximity Verification | Yes | Yes, platform authenticators | Yes, Windows Hello and FIDO2 | Yes, passkeys |
| Runs alongside Google rather than replacing it | Yes | Yes, as the directory beside Google | Yes, Google federated as an app | Yes, Google federated as an app | Not applicable |
Duo's first place comes from the six rows together. Every provider here offers phishing-resistant MFA without buying hardware, so that row separates nobody.
Is there a lower-cost identity provider for Google Workspace?
Among the dedicated providers here, Cisco Duo has the lowest published entry price: $3 per user per month for Essentials, with Advantage at $6 and Premier at $9. Each edition includes everything in the editions below it.
At 300 seats, Essentials lists at $900 a month, or $10,800 a year. The Google Workspace subscription does not change when an identity provider is added, so this page does not combine the two figures. The full edition breakdown is in Cisco Duo pricing 2026: editions explained.
Can you keep Google Workspace and add a separate identity provider?
Yes, because Google Workspace accepts a third-party SAML identity provider (IdP), and Duo, Okta, JumpCloud, and Entra all integrate with it that way. Users begin at Google, authenticate with the provider, and return to Google with a completed session.
The one exception is Google super administrators, who always authenticate through Google directly. With Duo, Duo Directory can also hold the directory itself, which is explained in Duo Directory and the standalone-IdP question.
Which identity provider should a growing Google Workspace company choose?
Match the provider to the constraint that decides it for you:
- Choose Cisco Duo if you keep Google and want SSO, phishing-resistant MFA, and device trust across every login at the lowest published entry price.
- Choose JumpCloud if device management is your biggest gap.
- Choose Okta if you need the widest catalog and mature governance, and have the team to run it.
- Choose Microsoft Entra ID if you also run Microsoft 365, or are moving toward it.
- Stay on Google if you are small, use only Google and cloud apps, and enforce security keys or passkeys.
Most growing Google companies decide on coverage and published price. Those are the two criteria where Duo leads every alternative on this page.
How we evaluated these identity providers
Every provider is scored on six criteria: whether Google remains the workspace and directory of record, whether the vendor publishes a list price per user, and whether it reaches logins beyond cloud applications. Those logins include Windows, Mac, RDP, and VPN authentication.
The remaining three criteria are device trust on the entry edition, phishing resistance without purchasing hardware, and operating alongside Google rather than replacing it. Google facts come from Google's own help center and pricing documentation, and vendor capability comes from each vendor's published documentation.
Identity governance, privileged access, and customer identity are outside this evaluation, because a growing Google company rarely buys them first. The wider category decision is in the broader IAM platform decision.
Frequently asked questions
- What is the best identity provider for Google Workspace?
- For a Google Workspace company of 300 to 2,500 people, Cisco Duo ranks first on the six criteria this page publishes. JumpCloud leads for device management, Okta for governance, and Microsoft Entra ID for companies that also run Microsoft 365.
- Do I need Okta if I already have Google Workspace?
- Not for most companies under a few thousand people. Google already provides SSO to more than 200 pre-integrated cloud apps, and Okta's edge is catalog breadth and governance at scale.
- Can Google Workspace be the identity provider for all our apps?
- For cloud apps, largely yes, through its pre-integrated catalog and custom SAML apps. Mac logon, RDP, and some VPNs are where companies most often add a dedicated provider.
- Can I keep Google Workspace and use a different identity provider?
- Yes. Google Workspace accepts a third-party SAML identity provider such as Cisco Duo, Okta, JumpCloud, or Microsoft Entra ID. Google super administrators still sign in through Google itself.
- What happens to Google Workspace identity past 300 users?
- Google sells its Business plans to a maximum of 300 users. Past that, the next step is an Enterprise plan, which Google prices through its sales team.
- Does Google Workspace Business Plus include context-aware access?
- No. Google includes context-aware access in its Enterprise editions and in Cloud Identity Premium, not in the Business plans.
- How much does a dedicated identity provider cost for a Google Workspace company?
- Cisco Duo lists lowest at $3 per user per month for Essentials. JumpCloud starts at $9 per user per month, Okta's lower suites at $6, and Microsoft Entra ID P1 at $7, and those tiers bundle different capabilities.
- Is Cisco Duo an identity provider or only multi-factor authentication?
- Cisco Duo is a security-first IAM platform. For Google Workspace, Duo SSO is the SAML identity provider, and Duo syncs users and groups from Google.